Meet Our Team
Whitney Roman, Oklahoma State University
Sales Enablement Specialist | Educator | Coach and Trainer
Whitney Roman is a seasoned sales consultant and educator with over 17 years of combined experience in both sales and university-level instruction.
As an Assistant Professor of Professional Practice and Director of the Center for Sales and Service Excellence at Oklahoma State University, she has trained hundreds of emerging sales professionals and guided B2B organizations in optimizing their sales structures, strategies, and performance.
Whitney is passionate about helping businesses strengthen their sales organizations through strategic enablement. She thrives on analyzing each company’s unique needs and developing customized strategies that drive growth and performance. With a deep understanding of sales processes and human behavior, she creates tailored training programs, impactful sales materials, and coaching that empowers sales teams to perform at their best. Whitney brings a solutions-oriented approach to every engagement—combining insight, structure, and creativity to help companies build scalable, high-performing sales operations.
Through Growth Enablement Advisors, Whitney partners with companies seeking to build smarter, more scalable sales organizations. Her expertise bridges academic insight with real-world application, offering a clear, results-driven approach to sales enablement and growth.
Sales Strategist | Educator | Packaging Industry Veteran
John Ballentine is a nationally recognized sales strategist and educator with over 30 years of experience driving growth, innovation, and performance across diverse industries. As the Director of the Professional Sales Program at the University of Arkansas, and founder of both Ballentine Packaging Solutions, and Tango Press. John blends deep industry knowledge with a passion for developing high-impact sales teams.
Throughout his career, John has trained hundreds of sales professionals—from Fortune 500 companies to startups—on the science and art of selling. His approach combines proven methodologies with real-world insights, helping organizations unlock new revenue streams, improve sales effectiveness, and build lasting customer relationships.
Coaching and consulting is available in many areas including but not limited to:
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Sales Training & Coaching: Customized programs that elevate individual and team performance.
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Sales Strategy Development: Actionable plans aligned with business goals and market dynamics.
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Packaging & Merchandising Solutions: Expertise in product presentation, supply chain optimization, and customer engagement, and packaging design.
Whether you're launching a new product, scaling a sales team, training the next individual contributors, sales managers, or rethinking your go-to-market strategy, John brings the experience, energy, and clarity needed to move your business forward.
John Ballentine, University of Arkansas
John Reed, University of North Carolina Wilmington
Sales and Marketing Expert and Thought Leader | Educator | Strategist
John Reed is a highly experienced sales enablement leader who combines deep domain expertise with a results-driven mindset to help growth-minded organizations scale revenue effectively. With over two decades of leadership roles in sales, key account management, and enablement, John brings a unique blend of strategic vision and operational rigor to every engagement.
John's Expertise:
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Strategic enablement & transformation
John has led initiatives to build scalable sales foundations—everything from playbooks, training programs, and tool adoption to cross-functional alignment and sales process optimization. -
Key account mastery
As someone who’s held senior responsibility in major account management, John understands the nuances of driving value and growth in complex relationships where trust, foresight, and execution matter most. -
Operational leadership + hands-on execution
He’s not just a strategist—he thrives in being part of the execution engine: setting up cadence, metrics, coaching, and accountability that move the needle. -
Scalable growth mindset
Whether working with startups or large enterprises, John tailors his approach to match the stage, culture, and objectives of the business—balancing quick wins with longer-term capacity building.
John is passionate about helping sales professionals and leadership teams unlock their full potential. He believes that enablement is not a support function—it’s a strategic lever that, when executed well, becomes the differentiator in revenue success. He lives by the principle that lasting growth comes from aligning people, process, and technology in a way that the entire organization is energized to sell better.